All Posts By Korrin Welch

Maya Smith, Founder of The Doux, is Bringing Da Ruckus and Shaking Up The Haircare Industry in The Process 

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As Black women, our hair is a significant part of our identity. Twist outs and fro’s tell stories of triumph, heartache (you remember the struggle of wrapping your hair for the first time), strength, and self-love. There is magic in these coils! Much like our hair, ‘90s hip hop continues to elevate our voices and demonstrate the beauty of being Black. Arguably, no one appreciates the correlation between hair and the influence of hip hop more than Maya Smith, founder of The Doux — a haircare brand created for the culture.